Setting up a new Google Ads account (formerly known as Google Adwords) is fairly easy. But when it comes to running efficient campaigns, it’s all about the details. Having audited hundreds of Adwords accounts, I’ve noticed a few areas that are commonly overlooked and that could be costing you lots of money, leads, and potential sales! I’ve compiled a list of the 5 most common areas that you can check and optimize so that you’re not wasting your ad budget and losing out on sales.
