Portfolio Tag: DIGITAL ADS

ICR Iowa Talent Hub Portfolio
Case study

ICR Iowa Talent Hub

ICR Iowa is a nonprofit joint venture dedicated to growing the Iowa City–Cedar Rapids region through business attraction and workforce development. When they launched the Talent Hub — a brand new initiative to bring workers back to the area — they needed a way to find and recruit the right people at scale.

With no existing ad presence and a tight timeline, they needed to build their paid acquisition strategy from the ground up and start generating qualified leads.

Project scope:

Digital advertising, Lead generation

Platforms

Meta ads (Facebook/Instagram)

The before

the after

Generated 70+ new qualified leads per month — at a record low cost of $17 per lead.

Starting from scratch, ICR Iowa had no existing campaigns, no audience data, and no proven messaging. They needed to identify who to target, where to reach them, and what would actually make someone consider relocating to the ICR area.

After rigorous A/B testing and audience refinement, we discovered the highest-converting audience was college alumni and people who had grown up in the area but moved away. Once we locked in that targeting and optimized the landing page funnel, leads came in consistently — with some campaigns running as low as $13 per lead.
The Challenges

Our Results

No existing ad campaigns, audience data, or creative to build from

Needed to attract a very specific type of candidate — not just anyone, but people with a real connection to the region

Landing page wasn't set up to convert paid traffic into qualified applicants

70–80 qualified leads per month on average.

Cost per lead of $17 YTD, with top campaigns hitting $13

Ads generated 120+ comments, 200+ saves, and 250+ shares — well above benchmark engagement

Landing page optimized with an animated "how it works" video to reduce drop-off and increase applications
The Challenges

No existing ad campaigns, audience data, or creative to build from

Needed to attract a very specific type of candidate — not just anyone, but people with a real connection to the region

Landing page wasn't set up to convert paid traffic into qualified applicants
Our Results

70–80 qualified leads per month on average.

Cost per lead of $17 YTD, with top campaigns hitting $13

Ads generated 120+ comments, 200+ saves, and 250+ shares — well above benchmark engagement

Landing page optimized with an animated "how it works" video to reduce drop-off and increase applications
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CarpeDM Portfolio
Case study

CarpeDM Matchmaking

CarpeDM came to us looking to grow membership sales, attract more relationship-minded singles, and scale revenue.

They had run paid ads before, but the results were inconsistent. They needed a new paid ads strategy that consistently attracted qualified singles, supported by compelling creative and data-backed optimization.

Project scope:

Digital advertising, funnel strategy, landing page optimization, revenue growth

Platform

Meta Ads

Kind words

From client

"My calendar stays booked out & I finally attract clients who value my work."

I used to post randomly and hope for inquiries, but it never worked. After working together, I now have a simple strategy that attracts the right clients and keeps my calendar full without the stress.

— Naza Shelley , CE) & Founder

The Before

The After

Drove 21% YoY Revenue Growth, Increased Applications by 255%, Expansion into 5 New Markets

CarpeDM had strong demand for its matchmaking services, but their marketing efforts weren’t delivering consistent results. Previous paid advertising campaigns brought in leads, but many weren’t a good fit for the service. They needed a strategy that could consistently attract qualified, relationship-ready singles and turn that demand into sustainable membership growth.

We developed a growth-focused paid ads strategy built on stronger creative, smarter targeting, and continuous optimization. This helped CarpeDM increase applications by 255%, achieve 21% year-over-year revenue growth, and build a scalable foundation for expansion into five new markets.
Business Challenges

Our Results

Inconsistent application volume made growth difficult

Inefficient ad spend due to lack of creative and audience alignment

Needed a scalable strategy to attract more relationship-ready singles and support expansion

Increased applications by 255% year over year

Grew revenue by 21% year over year

Successfully launched into 5 new markets

Created a scalable customer acquisition system for long-term growth
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Factory Direct Renovations Portfolio
Case study

Factory Direct Renovations

Factory Direct Renovations came to us looking to generate consistent, high-quality leads while reducing reliance on referrals and organic traffic.

They were well known for home remodeling, but their marketing wasn’t reflecting that. After relaunching their website, they had a strong foundation and elevated brand presence , but still needed a way to drive consistent leads to the business.

Project scope:

Ads management, lead generation

platforms

Google ads, WordPress, CRM

The Before

the after

Reduced cost per lead from $200 to $40 in under 3 months — while increasing lead quality and booked appointments.

Despite having an updated website, Factory Direct Renovations struggled to attract consistent clients and felt frustrated, unsure if their business could grow beyond referrals.
How We Did It:
With Factory Direct’s goals in mind, we built a targeted Google Ads campaign focused on high-intent keywords and service-specific campaigns. We created high-converting landing pages, optimized with qualifying fields to filter for serious buyers, while low-intent leads were reduced.

This allowed us to attract higher-quality leads, improve their in-home appointments. We removed previously used low-intent keywords such as “white kitchen ideas” or “bathroom” ideas to only show our ads to people with buying intent.
To increase their overall lead volume, we also developed well-crafted responsive text ads and phone call ads that capture consumers’ attention.
The Challenge

Our Results

Inconsistent client inquiries with some months busy, others completely quiet

No clear strategy connecting ads → website → CRM → sales → booked consultations

Relied heavily on word-of-mouth referrals for sales

Reduced cost per lead from $200 to $40 in under 3 months

Generated 60+ qualified leads in under one month

Increased monthly lead volume and total booked appointments
The Challenge

Inconsistent client inquiries with some months busy, others completely quiet

No clear strategy connecting ads → website → CRM → sales → booked consultations

Relied heavily on word-of-mouth referrals for sales
Our Results

Inconsistent client inquiries with some months busy, others completely quiet

Generated 60+ qualified leads in under one month

Increased monthly lead volume and total booked appointments
Kind words

From client

"My revenue has grown & I finally feel in control of my business growth."

I used to spend hours on marketing with little to show for it. After working together, I have a clear plan that saves me time and consistently brings in new clients.

— Emily, Health Coach

The Before

The After

Stop the scattered posting, unclear offers, & client feast-or-famine for good.

When Emily first reached out, she was stuck in a cycle of doing “all the things” but seeing little return. Her messaging was inconsistent, her offers didn’t connect to audience’s pain points, and she had no system to move people from awareness to booking. Despite having a solid service, she struggled to attract consistent clients and felt frustrated, unsure if her business could grow beyond referrals.

Once we clarified her messaging, streamlined her offers, and built a simple strategy focused on her strongest channels, everything shifted. Within three months, Sarah doubled her client inquiries, started booking projects in advance, and finally felt confident in her marketing. Instead of scrambling, she now has a clear plan that consistently brings in the right clients — without the overwhelm.
The Challenge

Our Results

Inconsistent client inquiries with some months busy, others completely quiet.

Struggled to showcase her premium services and attract higher-budget clients.

Relied heavily on word-of-mouth referral with little online visibility.

Increased qualified inquiries by 250% within 3 months and booked full-service projects.

Attracted higher-budget clients who valued her expertise and finally “gets it".

Less stress, more automation, and space to dream about her next offer.
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