Factory Direct Renovations Portfolio
Case study
Factory Direct Renovations
Factory Direct Renovations came to us looking to generate consistent, high-quality leads while reducing reliance on referrals and organic traffic.
They were well known for home remodeling, but their marketing wasn’t reflecting that. After relaunching their website, they had a strong foundation and elevated brand presence , but still needed a way to drive consistent leads to the business.
Project scope:
Ads management, lead generation
platforms
Google ads, WordPress, CRM
The Before
the after
Reduced cost per lead from $200 to $40 in under 3 months — while increasing lead quality and booked appointments.
Despite having an updated website, Factory Direct Renovations struggled to attract consistent clients and felt frustrated, unsure if their business could grow beyond referrals.
How We Did It:
With Factory Direct’s goals in mind, we built a targeted Google Ads campaign focused on high-intent keywords and service-specific campaigns. We created high-converting landing pages, optimized with qualifying fields to filter for serious buyers, while low-intent leads were reduced.
This allowed us to attract higher-quality leads, improve their in-home appointments. We removed previously used low-intent keywords such as “white kitchen ideas” or “bathroom” ideas to only show our ads to people with buying intent.
To increase their overall lead volume, we also developed well-crafted responsive text ads and phone call ads that capture consumers’ attention.
The Challenge
Our Results
- Inconsistent client inquiries with some months busy, others completely quiet
- No clear strategy connecting ads → website → CRM → sales → booked consultations
- Relied heavily on word-of-mouth referrals for sales
- Reduced cost per lead from $200 to $40 in under 3 months
- Generated 60+ qualified leads in under one month
- Increased monthly lead volume and total booked appointments
The Challenge
- Inconsistent client inquiries with some months busy, others completely quiet
- No clear strategy connecting ads → website → CRM → sales → booked consultations
- Relied heavily on word-of-mouth referrals for sales
Our Results
- Inconsistent client inquiries with some months busy, others completely quiet
- Generated 60+ qualified leads in under one month
- Increased monthly lead volume and total booked appointments
Kind words
From client
"My revenue has grown & I finally feel in control of my business growth."
— Emily, Health Coach
The Before
The After
Stop the scattered posting, unclear offers, & client feast-or-famine for good.
When Emily first reached out, she was stuck in a cycle of doing “all the things” but seeing little return. Her messaging was inconsistent, her offers didn’t connect to audience’s pain points, and she had no system to move people from awareness to booking. Despite having a solid service, she struggled to attract consistent clients and felt frustrated, unsure if her business could grow beyond referrals.
The Challenge
Our Results
- Inconsistent client inquiries with some months busy, others completely quiet.
- Struggled to showcase her premium services and attract higher-budget clients.
- Relied heavily on word-of-mouth referral with little online visibility.
- Increased qualified inquiries by 250% within 3 months and booked full-service projects.
- Attracted higher-budget clients who valued her expertise and finally “gets it".
- Less stress, more automation, and space to dream about her next offer.