CarpeDM Portfolio
Case study
CarpeDM Matchmaking
CarpeDM came to us looking to grow membership sales, attract more relationship-minded singles, and scale revenue.
They had run paid ads before, but the results were inconsistent. They needed a new paid ads strategy that consistently attracted qualified singles, supported by compelling creative and data-backed optimization.
Project scope:
Digital advertising, funnel strategy, landing page optimization, revenue growth
Platform
Meta Ads
Kind words
From client
"My calendar stays booked out & I finally attract clients who value my work."
— Naza Shelley , CE) & Founder
The Before
The After
Drove 21% YoY Revenue Growth, Increased Applications by 255%, Expansion into 5 New Markets
CarpeDM had strong demand for its matchmaking services, but their marketing efforts weren’t delivering consistent results. Previous paid advertising campaigns brought in leads, but many weren’t a good fit for the service. They needed a strategy that could consistently attract qualified, relationship-ready singles and turn that demand into sustainable membership growth.
We developed a growth-focused paid ads strategy built on stronger creative, smarter targeting, and continuous optimization. This helped CarpeDM increase applications by 255%, achieve 21% year-over-year revenue growth, and build a scalable foundation for expansion into five new markets.
Business Challenges
Our Results
- Inconsistent application volume made growth difficult
- Inefficient ad spend due to lack of creative and audience alignment
- Needed a scalable strategy to attract more relationship-ready singles and support expansion
- Increased applications by 255% year over year
- Grew revenue by 21% year over year
- Successfully launched into 5 new markets
- Created a scalable customer acquisition system for long-term growth